Blog

Shopify guides for store owners.

Moving to Shopify, a faster store that converts better, and building on Shopify Plus: what we’ve learned shipping real stores, written for the people who run them. No filler, no thought-leadership.

Migrations

Squarespace to Shopify: keep the look, keep the rankings

Squarespace's exports leave out your store pages, your featured product images and your design. Here's what moves, what you rebuild, and the redirect map and SEO checks that carry your rankings over to Shopify.

13 min read

Speed & conversion

Shopify theme performance: the playbook

One real Plus store's speed score rose from 42 to 98 in 90 days, starting with 14 apps installed. The five fixes we start with, how to keep images small when the team uploads new ones, which apps to defer or remove, and how we catch the next slowdown early.

13 min read

Migrations

BigCommerce to Shopify Plus: a migration playbook

Channel fees, theme constraints, the option-set tax. Why merchants are leaving BigCommerce and what an honest Shopify Plus migration actually costs — catalog model, URL map, channel consolidation, timeline.

14 min read

Speed & conversion

Shopify checkout: what's built in, and what's worth changing

Shopify's checkout already does much of what checkout advice says to add: one page, express pay buttons first, address suggestions. Here's what's built in, what you can change on your plan, and how to test a change.

7 min read

Work with us

Reading about it? Let's build it.

We've shipped theme, app, and performance work for brands at every scale. Tell us what you're up against and we'll come back with a plan.