Services / Performance & CRO

Performance & conversion work.

Core Web Vitals, Lighthouse 90+, and experiment-driven CRO for Shopify and Shopify Plus merchants. We measure before we ship, instrument everything, and only call a change a win when the data agrees.

LCP < 1.8s
Target
INP < 200ms
Target
CLS < 0.05
Target
+184%
Avg. lift
01 — What we measure

Speed wins.
Experiments prove it.

LCP improvement −54% 3.1s → 1.4s
INP improvement −62% 360ms → 140ms
CLS score 0.02 Below 0.05 target
PageSpeed (mobile) 98 ↑ from 62
Conversion rate +184% Avg. client lift
AOV lift +22% Bundle + upsell
JS bundle size −41% 412kb → 243kb
Checkout drop-off −18% Step 2 → 3 friction
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