Keep the visual simplicity you like about Wix. Gain the checkout, app ecosystem, and SEO horsepower you'll need as you grow.
Wix's drag-and-drop is great to start with and frustrating to grow with. When your brand needs a specific layout or motion, Wix usually says no — Shopify says yes.
Wix has gotten a lot better, but it still lags on URL control, structured data, and overall page speed compared to a properly built Shopify theme. For a growing store, those gaps matter.
Wix Stores handles the basics. Shopify handles basics plus B2B, subscriptions, international selling, POS, and headless — all in one place. Your commerce future shouldn't depend on what Wix decides to build next.
Shopify is built for merchants from the ground up. Wix is a website builder that added commerce later. The difference shows in checkout conversion, shipping workflows, and sales tax handling.
Shopify gives you full control over how your pages show up in Google — URLs, metadata, speed, and structured data all yours to tune. Wix has improved here but still has real limits.
Klaviyo for email, Shop Pay for checkout, Gorgias for support, Judge.me for reviews — every serious ecommerce tool has a first-class Shopify integration. Wix's app ecosystem is thinner and shallower.
| Feature | Wix | Shopify |
|---|---|---|
| Design flexibility | Templates and drag-and-drop | Fully custom Shopify themes |
| SEO control (URLs, metadata, speed) | Improved but still limited | Full control |
| Checkout | Wix Payments only | Shop Pay + 100+ gateways |
| App ecosystem | ~500 apps | 8,000+ apps |
| Ease of initial setup | Very easy (drag-and-drop) | Easy (theme + guided onboarding) |
| Room to scale | Tight ceiling | All the way to Shopify Plus enterprise |
| Multi-channel selling | Limited | Amazon, Meta, TikTok, Google, in-person POS |
We walk through your store together and catalog everything that needs to come over — products, orders, customers, blog posts. We check every URL and search ranking you care about so nothing slips through the cracks. You walk away with a written plan to sign off on before we touch a thing.
Deliverables: Audit report · inventory sheet · URL map · risk register
We build your new Shopify storefront in your brand — colors, type, layout, the lot. Any checkout customizations go through Shopify's supported extension points so nothing breaks on a platform update. Speed targets are baked in from day one, not bolted on later.
Deliverables: Theme repo · Figma mapping · speed report · staging preview
Every product, customer, and past order moves over intact — nothing lost, no orphans. We build a complete redirect map so every old URL points to the right new one. Google keeps the link equity you've earned and your rankings stay where they are.
Deliverables: Migration scripts · redirect CSV · SEO preservation report
We test the whole site top-to-bottom on a staging copy — checkout, search, admin, the works. Then we practice the domain switchover ahead of time so there are no surprises on launch day. Go-live happens during a quiet traffic window, with a one-click rollback ready if anything looks off.
Deliverables: Test suite · launch runbook · post-launch monitoring dashboard
Share a few details and we'll come back with a scoped migration plan within one business day.
