01
Design-to-Liquid build
Pixel-faithful translation of your Figma or brand direction into a production Shopify theme with OS 2.0 sections.
Custom Shopify theme development.
Bespoke Shopify themes engineered for UX, speed and merchandising flexibility. Liquid, Hydrogen or hybrid — built on your brand system, not a ThemeForest shell. Every section, block and template shipped the way your team needs to sell.
- 6–10 wks
- Typical build
- OS 2.0
- Section Everything
- 98+
- PageSpeed target
- 0
- Template clones
Every theme ships with
the full system.
No half-built page builders, no leftover demo content, no abandoned sections. Every custom theme we ship is a complete, documented, merchandising-ready system.
02
Section everything
Every block becomes a reusable section — your merchandising team composes pages without touching code.
03
Performance budget
Lighthouse-gated CI. We set an LCP/INP/CLS budget on day one and ship against it every week.
04
Accessibility baked in
WCAG 2.2 AA, keyboard-navigable, screen-reader tested — not bolted on at launch.
05
Clean, documented code
Readable Liquid, SCSS tokens, JSDoc'd JS modules. Your next dev inherits a codebase, not a mystery.
06
Conversion built-in
PDP, cart drawer, upsells, sticky ATC — merchandising patterns that lift AOV from the first deploy.
Most builds run
6–10 weeks.
The process behind the 40+ Liquid themes and 12 Hydrogen builds we've shipped in the last three years. You see progress every week, and the dates are in writing before the build starts.
- 01
Discovery & scope
We audit your store, agree on goals and KPIs, and settle Liquid or Hydrogen. You sign off a written scope, dates included.
- 02
Design to code
Your Figma or brand direction becomes a theme of reusable OS 2.0 sections. You see it on staging in a demo every week.
- 03
Test & launch
Every change passes the Lighthouse budget. We test across devices, by keyboard and with screen readers, and launch in the window we agreed.
- 04
After launch
Monitoring, experiments and a backlog that keeps improving the store, usually on a monthly retainer.
What people
actually ask.
How long does a custom theme take?
Most Liquid builds run 6–10 weeks from kickoff to launch; a Hydrogen build takes longer, typically 4–6 months. Discovery ends with a written scope that includes the dates, and we commit to them in writing.
Should we build on Liquid or Hydrogen?
We settle it in kickoff with seven yes-or-no questions: custom UX you can't build with sections, content that must refresh within a minute, different layouts per region, a 95+ mobile Lighthouse target, a React-fluent team, whether you can do without theme apps, and a year-one budget that can carry a Hydrogen build. Four or more yeses put Hydrogen on the table; two or fewer mean Liquid. Most stores grow into Hydrogen rather than start there.
What does a custom theme cost?
It depends on the templates, the integrations and the platform layer: a Hydrogen build costs meaningfully more than a Liquid one. Every build is a fixed-scope project, scoped and quoted after a short discovery call, in writing, before anything is built.
Can our team edit pages without a developer?
Yes. Every block is a reusable section, so your merchandising team builds and rearranges pages in Shopify's theme editor without touching code. When you do need a developer, the code is readable and documented.
Will the new theme be fast?
Speed is budgeted from day one: we set LCP, INP and CLS targets at kickoff, and Lighthouse checks every change before it ships. Our PageSpeed target is 98+.
Is it a marketplace template underneath?
No. Every theme is built on your brand system, not a ThemeForest shell: no leftover demo content, no abandoned sections, and accessibility to WCAG 2.2 AA from the first build, not bolted on at launch.
Go deeper.
-
Hydrogen vs. Liquid: when headless is the right call (and when it isn't)
Forty-plus Liquid themes, twelve Hydrogen builds. The seven questions we ask to decide whether your store should stay on a Shopify theme or go headless, and the real costs most agencies leave out of the proposal.
-
Shopify theme performance: the playbook
One real Plus store's speed score rose from 42 to 98 in 90 days, starting with 14 apps installed. The five fixes we start with, how to keep images small when the team uploads new ones, which apps to defer or remove, and how we catch the next slowdown early.
Let's build
Ready to get started?
Tell us what you need and we'll come back with a scoped plan within one business day.