Frequently asked questions.

Yes. Shopify and Shopify Plus are all we do. That focus is why our builds ship faster and scale further than generalist agencies.

Both. We build private and public Shopify apps, checkout extensions, and custom Functions alongside our theme work.

We work with DTC brands from $1M to $100M+ in revenue. Whether you're a founder-led operation or a scaling enterprise, the process is the same.

Fixed-scope projects for builds and migrations, monthly retainers for ongoing development and CRO. We'll recommend what fits your stage.

A custom theme build usually runs 6–10 weeks. Plus-grade headless or migration projects run 10–16 weeks. We commit to dates in writing.

Most clients move to a monthly retainer for ongoing development, A/B testing, and performance monitoring. We stay in your Slack.

Absolutely. Migrations are one of our core services — products, customers, orders, SEO redirects and URL structure preserved end-to-end.

Not if done correctly. We map every URL, set up 301 redirects, preserve structured data, and monitor Search Console for 90 days post-launch.

Yes. We build with Hydrogen (Shopify's React framework), Next.js, and Remix depending on the use case. Headless is ideal for content-heavy storefronts that need full design control.

Core to what we do. Checkout UI extensions, Shopify Functions (discounts, shipping, payment customization), and the new checkout branding API.

We target LCP under 1.8s, CLS under 0.05, and INP under 200ms. The work includes image optimization, critical CSS inlining, script deferral, and app load audits.

Custom theme builds start at $15,000 for a standard storefront. Shopify Plus builds with headless architecture or complex integrations typically range from $30,000–$80,000. We'll scope it precisely after a discovery call.

Yes. Retainers start at $3,000/month and include a set number of development hours, priority Slack access, and proactive performance monitoring.