Blog Speed & conversion
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Shopify speed, conversion and headless guides

3 posts, newest first.

Speed & conversion

Shopify theme performance: the playbook

One real Plus store's speed score rose from 42 to 98 in 90 days, starting with 14 apps installed. The five fixes we start with, how to keep images small when the team uploads new ones, which apps to defer or remove, and how we catch the next slowdown early.

13 min read

Speed & conversion

Shopify checkout: what's built in, and what's worth changing

Shopify's checkout already does much of what checkout advice says to add: one page, express pay buttons first, address suggestions. Here's what's built in, what you can change on your plan, and how to test a change.

7 min read

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